This trend has given rise to innovative, multibillion-dollar businesses including UIPath and Automation Anywhere, but they have limitations. As these capabilities have become increasingly market-standard, though, we believe the battlefield is shifting to the natural next step–not just facilitating the work (workflow), but actually doing it (automation).Ĭompanies are adopting automation, but the state of the art has focused on robotic process automation (RPA), which is generally sold top-down through IT, and implemented with the support of expensive technical integration teams.
These companies focused on rebuilding workflows, and its associated forms, canvases, and interfaces, into web-native experiences. Over the past few years, entrepreneurs harnessed the power of the cloud to reinvent productivity software, offering innovations including real-time collaboration, developer-friendly platforms, and generally building new tools for the needs and experience of the everyday user.
Workflow Is Table Stakes, Automation Is The Frontier Putting automation in the hands of everyday users is the next frontier of productivity software, and we are fortunate to support co-founders Harpaul, Rosie, Zach, Prashant and the Magical team as they lead the way. Today, my partner Ajay and I are delighted to finally announce that Bain Capital Ventures helped incubate, co-led a seed financing, and committed additional dollars to a Series A for Magical.
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